Finally we adjust the bids based on the data gathered, this is either being done manually in order to find the most optimal bid.
Optimal bid = is the cheapest bid to show on page 1 based on Amazons’ auction model. This bid can change on an hourly or daily basis.
Once the campaigns are running we continuously search for new keywords, this is being done automatically by the Auto, Broad and Phrase match type keywords in Amazon and additionally continue to do regular checks on the keywords your top competitors are ranked on.